REDEFINING REAL ESTATE FOR YOUNG PROFESSIONALS
Crafting a bespoke brand strategy and identity for Loci, an innovative real estate venture in Dubai, tailored for young professionals.
Brand Storytelling
Brand Guidelines
Social Media
Identity Design
Digital & Print Design
Strategy Design
Client /
Lootah Real Estate Development
Loci isn’t about building properties; it’s about creating lifestyles tailored for the modern, discerning young professional.
A comprehensive brand strategy was developed through collaborative efforts, by delving deep into market insights, competitor analysis, and archetype exercises. The approach was multifaceted, anchored in the golden circle method to refine the brand's positioning statement.
Every aspect of the brand identity was crafted beautifully, from the logo, intricately woven with storytelling elements symbolizing the essence of "locus" or location, to a cohesive visual language including typography, iconography, and visual style spanning across digital and print assets. A captivating coffee table book and website experience was also created, in line with the design ethos that reflected sleek, clean, and minimalistic aesthetics resonating with the target demographic.
